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Search
Marketing Expert
"Search marketing has been changing and
growing faster than any other segment in online marketing. Search as
an application is second only to email in its rate of adoption. Staying
on top of this wildly undulating juggernaut is what I love
the most.
"We work with our clients to ensure that
their search engine marketing efforts are
just the first steps in acquiring and retaining
valuable customers. Search is so powerful for our clients
because of the active nature of someone self-qualifying
through a search query.
"We teach our clients to understand
their customers' language online, starting with how customers
search for company products and services. This keyword language
is the key to success online. Speaking directly to an inquisitive
customer is the real power of online marketing. And because
a customer initiates the conversations when they search,
we prepare our clients to respond in a common language tailored
to the person searching. "Our ultimate goal as search marketers
is to better organize and approach the Internet to help businesses
speak directly to their online customers and prospects. Digital
Impact believes that search is the starting point for integrated
digital marketing."
Noel McMichael is Vice President of
Search Marketing for Digital Impact. Noel has more than ten
years of Web related project management experience. In addition
to being the President and co-founder of Marketleap, Noel has worked as a senior
level engineer and/or project manager for clients such as Kaiser Permanente,
eBay, SBC SmartPages.com, Tyco Electronics, Wine.com, Travelocity, drugstore.com,
KB Toys/eToys, Overture, and About.com. Prior to Marketleap, Noel was a Senior
Manager for First Consulting Group. Noel has a BA in Political Science from
the University of Texas at Arlington.
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