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February 11, 2002
San Mateo, California
Digital Impact Introduces IMPACT™ To Address Complex Needs Of Global Enterprise Marketers
New Online Direct Marketing Application Provides Round-Trip Integration of Sophisticated Marketing Analytics with Collaborative Email Campaign Management
Digital Impact, Inc. (Nasdaq:DIGI - News), the premier provider of online direct marketing solutions for enterprises, today announced at DEMO 2002 the general availability of IMPACT, a new online direct marketing hosted application.
IMPACT is the first online direct marketing application built specifically for enterprise marketing teams to collaborate across departments, geographies and external agencies to quickly analyze, design, implement and execute complex targeted email marketing campaigns.
"IMPACT has allowed us to streamline our campaign process and create a more efficient and effective email marketing program," said Ken Weil, vice president of new media at Victoria's Secret. "IMPACT gives us control over our data and email strategy and execution, while providing a workflow structure that is key for our sophisticated online direct marketing program."
Enterprise marketers face two major challenges in their email marketing programs: easily accessing and analyzing large quantities of cross-channel customer information, often stored in CRM databases, as well as coordinating the time-sensitive email campaign process across marketing groups, corporate divisions and outside agencies.
IMPACT solves these problems by providing round-trip integration of sophisticated marketing analytics and collaborative email campaign management. Marketers can quickly access and analyze a wide range of cross-channel CRM data, identify new customer segments, easily create and deliver email campaigns to those segments, and track and measure the results, all in one application. Through its built-in workflow, and role and task management, IMPACT lets marketers control and accelerate the process of creating coordinated email marketing campaigns with collaboration among all stakeholders.
"Email marketing has become a vital part of communication strategy for corporate America," said Chris Shipley, publisher of DEMOletter and executive producer of the DEMO conferences. "IMPACT is one of the innovative products that will be introduced at DEMO 2002. It is a unique enterprise application that solves the marketing challenge of turning cross-channel customer knowledge into actionable campaigns."
"Digital Impact has a long and successful history of innovating online direct marketing for enterprises," said William Park, chairman and CEO of Digital Impact. "As marketers begin to understand the value of integrating data and marketing programs across communication channels, their need for tools that support those requirements grows. With IMPACT, marketers are now able to seamlessly integrate email campaign management with customer data analytics for a complete and actionable view of the customer."
IMPACT includes two key modules, Analytics Workstation and Campaign Manager. IMPACT's key features and benefits include:
• Round-trip integration - IMPACT lets marketers analyze cross-channel CRM data, use this analysis to create customer segments, create and deliver email campaigns to those segments, and track and analyze the results, all in one application.
• Sophisticated marketing analytics - IMPACT provides deep customer insight, going far beyond conventional email click-tracking by giving marketers the flexibility to quickly access and analyze campaign and CRM data from multiple channels, create a wide range of reports, and define customer segments for relevant email campaigns.
• Collaborative campaign management - IMPACT lets marketers control the process of creating coordinated email marketing campaigns through built-in workflow, and role and task management for collaboration across marketing groups, corporate divisions and outside agencies.
With the introduction of IMPACT, Digital Impact, the leader in full service email marketing, now offers global enterprises the flexibility needed to solve email marketing challenges to provide a self-managed application, a full service outsourced solution, or a combined approach. IMPACT's unique capabilities are based on proven technologies used by Digital Impact in providing outsourced email marketing services to leading enterprise marketing organizations. Additional features and benefits include:
-- Data accessibility and control - IMPACT integrates with and complements CRM databases, and provides easy and secure import, export, analysis, reporting and segmentation across customer and marketing program data.
-- Role and permission management - Administrators can define user roles and permissions in order to control application access and ensure that marketing information is secure.
-- Multi-user content management - IMPACT's hosted content management system integrates Documentum's enterprise-leading content management technology to create a content library accessible by both in-house and external creative teams.
-- Testing support - Marketers can create random samples and control groups to test creative, copy and promotional concepts in campaigns.
-- Dynamic analysis and segmentation - Segmentation and querying powered by a hosted OLAP datamart provide marketers with tools for drill-down and drag-and-drop pivoting, filtering, charting and graphing.
-- Multi-channel communication analysis - Marketers can analyze data from multiple marketing and purchase channels, including email, direct mail, catalog and store, and apply these analyses to define segments for all marketing programs to drive results across channels.
-- Campaign reporting - IMPACT lets marketers compare campaign results across customer, product, promotion and price categories, and campaign objectives.
-- International messaging - IMPACT lets marketers communicate with customers around the world in multiple languages, including multi-byte character sets.
-- Ease of use - Marketers can build analyses and segments in seconds, using an intuitive Excel-based environment with the flexibility to drill-down, filter, cross-tab and chart results. As a hosted application, IMPACT can be deployed quickly without the need for IT support.
Pricing and Availability
IMPACT is generally available with subscriptions starting at $10,000 U.S. per month.
About Digital Impact
Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Victoria's Secret, Eddie Bauer, Marriott, Citibank and Hewlett-Packard. Digital Impact's solutions - Customer Marketing, full service or self-managed using IMPACT(TM), and Customer Acquisition - enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact solutions provide deep customer insight and powerful execution through a combination of hosted web applications, messaging technology infrastructure and professional services. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact was founded in 1997 and currently has approximately 275 employees in its Silicon Valley, Santa Monica, Chicago, New York and London offices. The company is publicly traded on the NASDAQ Stock Market under the ticker symbol DIGI.
Safe Harbor Statement
The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Digital Impact's expectations, beliefs, hopes, intentions, projections or strategies regarding the future. Such forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from those projected. Such risks include, but are not limited to, the following: that due to possible conditions such as the loss of clients, the inability to collect fees for services performed, the reduction in campaign volume for existing clients, reduced demand for the company's services, price pressure from the company's competition and inability to adequately reduce expenses, the company's performance projections may not be met.
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