Digital
Impact offers a comprehensive suite of agency
services that has been designed to improve
the performance of your online direct marketing
programs. Our experienced teams of professionals
apply proven methodologies and innovative technologies
to heighten the success and increase the ROI
of your online direct marketing programs.
Here are the value-added services we offer:
Strategy & Analytics
Our
Strategists take a "big picture" approach to improving the effectiveness
of your online direct marketing communications. We draw on our
deep expertise, unique industry perspective, and comprehensive
methodology to create exhaustive and fully accountable solutions
for each client's unique marketing situation. Combined with
our PhD Data Scientists' rich and insightful reporting and analyses
services, we are able to answer, measure and quickly respond
to the critical questions that enable optimization of your communications
across all marketing channels.
Our award-winning design team combines traditional media knowledge with the new media experience gained through 500 online campaigns resulting in messages that drive customer response and integrate seamlessly with your offline marketing efforts.
Leverage DI's technology and expertise to create Web-based marketing programs that help grow and update your customer list, immediately disseminate customer data to create more relevant communications Ü on and offline, and deliver fast and actionable results. From Sweepstakes that encourage customer loyalty through interactive tools that engage their minds and their pocketbooks, we help convert your prospects to customers, and keep your customers coming back for more.
Customer Profile & Data Capture
• Subscription Management
• Customer Profiling
• Surveys and Polls
• Customer Care Interface
Integrate and leverage the value of your data across marketing channels with Digital Impact's deep set of Data Management solutions. From introducing your online marketing programs to your offline customers -- to reducing attrition from your online email programs, our teams help you strategize the right methods and data sets to accomplish your unique goals.
List Enhancement
• Email Append
• Reverse Append
• Email Recapture
• Data Overlay
List Optimization
• Email Change of Address
• List Hygiene
• List Standardization
Data Integration
• Database Strategy and Design
• Merge/Purge
• Data Transfer
• File conversion and integration
IMPACT Enhanced Solutions
Improve the efficiency and effectiveness of your Customer Marketing programs through integrated service and technology enhancements.
