The Premier Hosted Digital Marketing Platform

IMPACT™ is the first digital marketing platform built specifically for enterprise marketing teams to collaborate across departments, geographies and external agencies to quickly analyze, design, implement and execute complex targeted email marketing campaigns.

Providing both flexibility and control, IMPACT integrates both deep marketing analytics with comprehensive campaign management. Using IMPACT, you can create and deliver relevant, permission-based messages that drive superior results.

An easy-to-use, hosted application, IMPACT can be up-and-running quickly without burdening your IT staff. Comprised of two tightly integrated modules, Analytics Workstation and Campaign Manager, IMPACT allows you to perform all aspects of your email marketing programs through a single application.

IMPACT provides:
Round-trip integration
IMPACT lets marketers analyze cross-channel CRM data, create customer segments, create and deliver email campaigns to those segments, and track and analyze the results, all through one platform.

Sophisticated marketing analytics
IMPACT Analytics Workstation provides deep customer insight beyond conventional email click-tracking by letting marketers quickly access and analyze campaign and CRM data from multiple channels, create a wide range of reports, and define customer segments for relevant email campaigns.

Collaborative campaign management
IMPACT Campaign Manager lets marketers control the process of creating coordinated email marketing campaigns through built-in workflow, and role and task management for collaboration across marketing groups, corporate divisions, and outside agencies.

Transformation of your transactional emails into revenue
Message Effect from Digital Impact is a breakthrough email service that lets you fully maximize the value of each existing customer. Message Effect is the first email service that lets you quickly and easily transform the millions of transactional emails you currently send to your customers into promotions that drive revenue and deepen customer relationships.