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Search Engine Optimization &
Best Practices
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To
‘optimize’ a website means to build it so that it
will be discovered by search engines, and to design each page
in such a way that the site’s contents will be thoroughly
mapped and indexed to keywords that potential customers employ
when seeking your products or services. Organic Search Engine
Optimization (SEO) engagements with Digital Impact are based
on key objectives using all appropriate techniques available
to professional search engine marketers. Digital Impact's Organic
SEO methodology is designed to identify those steps necessary
to move quickly from planning stages through implementation
in order to achieve tangible benefits in as short a timeframe
as possible.
By implementing our Organic SEO Services, you
will drive more targeted traffic to relevant in-site category
and landing pages. Through optimizing the most valuable pages
of each category section and ensuring site pages are properly
indexed at each major search engine, our experts will be able
to increase overall site traffic and the conversion rates for
your website. Digital Impact's SEO Services include:
Keyword
Market Intelligence
Your keywords are your life. You absolutely need to understand
your online keyword market intimately and begin speaking to
it. If you don’t, you’re missing the many opportunities
to communicate and do business directly with current and new
customers.
Your keyword market is the natural “search language”
your customers are using to try and find you online. It’s
the quirky combination of terms that someone comes up with while
trying to accurately describe something very specific to them.
You can make great progress in marketing efforts across the
entire business by tapping into this keyword data. Knowledge
of your customer’s language means you know what language
to incorporate into the best practices of publishing your website.
Adding those keywords to your website while building or maintaining
web pages will give you the competitive advantage to speak your
customer’s language online.
In an effort to determine which keywords and phrases are regularly
searched, we provide an analysis of your main keyword market(s).
This process involves reviewing actual queries from live data
bases and creates a real-time understanding of the actual keyword
phrases and patterns of search used by your customers. This
data is also useful for future content creation and Cost per
Click buys at Overture, Google AdWords, and other CPC engines.
Meta-Data Optimization/Titles and
Meta Tags
Meta Tags (keywords and description) and Title Tags are pieces
of HTML code that help describe and classify the content on
a web page. Having a uniquely optimized Title on each page is
critical for obtaining the best possible placement within search
engine results.
When the Titles and Meta Tags properly support the content on
each web page the potential placement of that page increases
when searched for. Our search experts will write and deliver
new Titles and Meta-Tags in an effort to improve your site's
performance at search engines naturally.
Keyword Optimization Campaigns
If you know that there are very specific terms for your business
that have a known return on investment for you, Digital Impact
can focus its expertise on achieving specific keyword rankings
through Organic SEO methods.
Publishing Best Practices Integration
(BPI)
BPI projects provide businesses that are new to search engine
marketing an insider's knowledge of the industry, proper training
for ongoing efforts, and high value services designed to improve
results quickly. This service applies search engine marketing
"best practices" to a specific number of web pages
on your existing site.
These "best practices" can provide significant impact
in search results when combined with your existing quality content
and can be used as a blueprint for your ongoing publishing standards.
BPI campaigns are customized to match your specific needs.
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