Dynamic cross-sell and up-sell
The Message Effect transformation engine creates dynamic personalized messages within the confirmation email. That means you can target relevant promotions to individual recipients within the context of their current transaction. Consequently, up-selling, cross-selling, and customer satisfaction offers become seamless.

World-class delivery infrastructure
Ensure that your transactional emails actually make it to the intended recipients' inbox. Digital Impact’s world-class delivery infrastructure provides managed, measured deliverability with SPF and Sender-ID compliance.

CAN-SPAM compliance
Worried about CAN-SPAM compliance in your transactional emails? Digital Impact’s team of privacy experts apply industry best practices to ensure your messages are in compliance and achieve the greatest return on your investment.

Easy to deploy
Message Effect's unique architecture is easy to use and fast to implement. In fact, Message Effect implementations are up and running in weeks, requiring no major change to any of your existing systems and minimal effort from your IT or Operations group. Everything that is needed to transform your transactional email into high performance messages is contained in the email itself.

Using Message Effect you will also be able to:

• Gather business intelligence about your transactional emails. You can measure: delivery, click-through and conversion rates of each promotion and much more.
  
• Adjust promotions based on measured response rates increasing your return on investment.
  
• See trends in your existing customers' purchasing habits, learn more about them and target them with relevant information and promotions.
  
• Extend the reach of your existing promotions and brand through the entire relationship life cycle.
  
• Test new marketing promotions cost-effectively.
  
• Refresh current promotions in the transactional email because the promotions are updated each time the email is opened.
• Increase customer satisfaction and loyalty by offering those offers, information, and services that are relevant to them personally.
• Reduce cost of support by getting customers the information they need about the current transaction or product and services right when they need it, inside one communication.

Don't waste another transactional email opportunity--start using Message Effect now. Make every customer communication count.